Profile Tags allow you to group and identify visitors based on values passed through URLs to your site. For example, let’s say you advertise in a magazine, and your magazine advert promises a 10% discount to all readers. Wouldn’t it be great to show that discount code and a unique welcome message to visitors who arrive specifically from the magazine? Imagine the magazine’s logo appearing on your homepage, with the large featured discount code as promised. Bunting’s profile tags allow you to do this.
In your Website Monitor settings you define your website’s visitor tag parameter. In this case, let’s call it ‘referrer’. In your magazine advert you would then feature your website’s address, with the visitor tag parameter appended. For example:
Note the URL parameter ‘referrer=magazine1’. ‘referrer’ is your website’s visitor tag parameter, while ‘magazine1’ is the actual visitor tag. Any visitors arriving to your website via this URL would then be tagged with ‘magazine1’.
You can target tagged visitors with pinpoint precision using Bunting Behavioural Targeting. Simply create a visitor segment, something like as follows:
With this visitor segment defined you can replace banners, change webpage features, show lightboxes or, if their address is known, send emails to those visitors, all containing sales references to the source that drove them to access the site via the visitor tag.
Profile tags can be used for anything, from targeting people arriving via specific Pay Per Click campaigns, to offline media, to 3rd party adverts.
By default, Bunting website monitors are given the visitor tag parameter ‘bunting_tag’, but can be overwritten in the settings panel with any name that suits you.
Happy behavioural targeting!