Category: Content Creation

Adding a coupon to your website

Adding a coupon to your website Coupons are a great way of raising sales, particularly when combined with a ‘limited time only’ message. However you can run into problems when visitors try to use coupons that have expired, or pass them on to their friends to use. Bunting can help you avoid these problems with … Continue reading…

How priority affects visitor segments

Posted on Categories Content Creation

How priority affects visitor segments Many actions in Bunting, such as lightboxes, header bars and website exit confirmation messages, are single instance actions. This means that two of the same type of action cannot load in one page view by a visitor. For example; Say you have defined two visitor segments. One activates a lightbox … Continue reading…

Adding a Countdown timer to enhance time sensitive offers

Adding a countdown timer to enhance time-sensitive offers Time sensitive offers are one of the most powerful ways to give your sales messages impact. They increase urgency and promote greater impulse purchasing. Adding a countdown timer to your website would normally be tricky job for a programmer. However Bunting makes it easy for anyone to … Continue reading…

Guide to Merge Tag Conditional Statements

Conditional statements allow you to easily implement basic logic into your behavioural targeting actions and webpage widgets. This will allow you to harness greater control over what appears to your website’s visitors. Let’s say you have a lightbox, an email, or a banner, that will appear to a certain group of visitors. You may want … Continue reading…

Adding a Countdown Timer to an Email

Adding a Countdown Timer to An Email When creating behavioural targeting emails you can add a countdown timer to add urgency. To do this, amend the field ‘Countdown’ with one of the following values: A numerical value between 1 and 8765 represents a countdown in hours from the time the email is sent. 8765 is … Continue reading…

Guide to segment conditions

You can segment your visitors in a multitude of ways, to target specific actions to a specific audience. You create a segment comprising of one or more segment conditions. These are explained below. Browsing Related Metrics Current URL Identify visitors by the page they are currently on. Matches the URL after your domain name: http://www.yourdomain.com/about-us.html. … Continue reading…

Getting a dynamic value from your website

Getting a dynamic value from your website There are times when you may wish to include dynamic content that your website recognises into Bunting actions. Examples include time-sensitive discount codes, unique for every visitor, within banners, lightboxes and cart abandonment emails. To do that you can insert GET calls. GET call syntax The syntax you … Continue reading…